RIDE ALONG · SIX STOPS
Your dashboard, up close.
This is your dashboard a few months in, shown on a made-up lawn-care company. The product is real. The numbers on this page are made up. For a real result, the chart of where we come up on Google on the front page is our own business, not touched up.
STOP 1 · YOUR MONDAY MORNING
What happened overnight, on one screen
Visits from Google this week, calls from your Google listing, and where you moved up or down. This is the screen you open Monday morning before the first job.
THIS WEEK · VISITS FROM GOOGLE
212+18%
People who searched, then clicked your site. 180 last week
THE LAST 28 DAYS
SEARCHES THAT MOVED THIS WEEK
9 UP / 1 DOWN
Biggest move: “lawn aeration loveland” went from 14th to 6th
REVIEWS WAITING ON A REPLY
0
STOP 2 · TOWN BY TOWN
A search for every town, checked from inside that town
Where you come up changes from town to town, so you track the same job separately in each town you work in. Each one is checked every third night from a spot inside the town it names, on a computer rather than a phone, so what a customer sees on their phone can differ. Ten or better is the first page of Google, shaded green. The bigger the number, the more work that one still needs.
| SEARCH | FT COLLINS | LOVELAND | WINDSOR | GREELEY | TIMNATH | WELLINGTON |
|---|---|---|---|---|---|---|
| lawn care | 1 | 2 | 6 | 14 | 5 | 12 |
| lawn mowing service | 2 | 3 | 8 | 17 | 7 | 19 |
| lawn aeration | 3 | 6 | 9 | 22 | 11 | 34 |
| sprinkler repair | 7 | 9 | 3 | 26 | 13 | 41 |
| snow removal | 2 | 5 | 7 | 15 | 9 | 18 |
| lawn fertilization | 6 | 12 | 16 | 28 | 10 | 37 |
| sod installation | 8 | 13 | 21 | — | 24 | 45 |
| fall cleanup | 4 | 8 | 11 | 19 | 6 | 23 |
Each number is where you came up in that town for one search you track, like “lawn care windsor”, so 1 is the top of Google and a smaller number is better. 1 to 3 is the top three. 4 to 10 is the first page. 11 to 30 is page two or three, where almost nobody looks. 31 and up is further back than that, and a dash means Google did not show you at all yet. The shading follows those same numbers.
STOP 3 · IN AI ANSWERS
Do AI tools name you? It asks them once a week
Once a week RankTruck puts the questions your customers ask to five AI tools: ChatGPT, Perplexity, Gemini, Claude, and the AI answer Google puts at the top of its own results. It asks the four chat assistants through its own connection rather than typing into the app, so what comes back is the model's own answer, and not always the model the app would hand you. The fifth is not asked at all: Google's AI answer is read off a real search results page. It writes down whether your business got named. No spin: the number is whatever the AI tools actually said.
HOW OFTEN AI NAMED YOU
42%
25 OF THE 60 ANSWERS IT READ
ANSWERS THAT LINKED TO YOU
9
SENT PEOPLE TO YOUR WEBSITE
QUESTIONS IT ASKS
12
ACROSS 3 TOWNS
“best lawn care company in fort collins”
CHATGPT · NAMED YOU PERPLEXITY · NAMED YOU + SENT A LINK GEMINI · NAMED YOU GOOGLE AI · NOT NAMED CLAUDE · NAMED YOU
“who does snow removal in windsor co”
CHATGPT · NAMED YOU PERPLEXITY · NOT NAMED GEMINI · NAMED YOU + SENT A LINK GOOGLE AI · NOT NAMED CLAUDE · NAMED YOU
“is lawn aeration worth it”
PERPLEXITY · NAMED YOU + SENT A LINK 4 OTHERS · NOT NAMED
STOP 4 · YOUR REVIEWS
Every review answered, in your voice, on your approval
New reviews land in one place. One tap writes the reply the way you talk, you read it, fix a word if you want, then send it. If someone leaves three stars or fewer, you get an email that day.
★★★★★NEW
Dana W. · Loveland
“They aerated and overseeded our yard and it has never looked better…”
★★★★★
Marcus T. · Fort Collins
Replied 2 days ago
★★★★☆
Priya S. · Windsor
Replied last week
“They aerated and overseeded our yard and it has never looked better. On time, fair price, and they closed the gate so the dog stayed in. Small thing, big deal.”
REPLY IT WROTE, IN YOUR NAME:
Thanks Dana. Fall aeration is when yards earn their spring, so this is great to hear. And closing the gate is just part of the job. See you next season.
POST THIS REPLY SAVE FOR LATER
In your dashboard those two buttons sit under a box you can type in. This page is a picture of it, so tapping them here does nothing.
STOP 5 · POSTS FOR YOUR SITE
Posts for your website, written for you
Ask it for a blog post, or one about a town you work in, and it writes one, aimed at the searches you are missing out on. A post about lawn care in Windsor is how somebody in Windsor finds you in the first place. Each one waits for you to read it. Once you approve it, it goes on your website and it tells Google to come look at it, so it can start showing up in searches. Either one goes up as a post, so it lands in your blog rather than in your menu. Putting it up for you needs your site to be built on WordPress, Wix, Webflow or Shopify. On any other website it writes the post finished and you paste it in. Nothing goes up until you say so. You can also let it write one blog post a week by itself and put that up unread, and that starts off.
STOP 6 · POSTS ON YOUR GOOGLE LISTING
A post for your Google listing, written every week
The short updates that show on your Google listing get written for you every week and wait for your OK. There is always one sitting ready, so putting something new on the listing your customers actually look at is a tap, not another job on the list.
Aeration season is here
Cool nights mean roots are ready. Book aeration and overseeding before the calendar fills. Takes about an hour for most yards…
GOES UP FRIDAY 9:00 AMMeet the crew: Windsor route
Same two faces every week on the Windsor route. If the gate code changes, tell Sam, he keeps the list…
ON YOUR APPROVALLAST 30 DAYS
8 posts went up · 23% more people saw the listing · RankTruck wrote every one, you approved every one
END OF ROUTE
Same dashboard. Your business on it.
$100 a month, no contract. Your dashboard is usually ready a minute or two after you sign up and walks you through the rest, and it starts filling with your towns the first night.
14 days free, then $100 a month. Card up front, cancel any time.
Question first? Email support@ranktruck.com. A person answers.